- Create an Identity for a fishmonger’s van-based business.
- Create a marketing/advertising strategy that will generate sales.
- Attract an audience and create a customer base.
- Visuals need to differ from competition and appeal to an older target audience.
- With very little budget for advertising, the plan was simple, leaflet drops. The client listed locations they wanted to trade in, so we created a leaflet to post through their door asking them if they would like to receive a fish van in their area, and if so to basically contact us via text, Facebook or email and tell us so. If the client received a number of responses, then the area was deemed profitable.
- Advertising revolved around the van. I was inspired by Coca-Cola using a truck (coke-truck) during the Christmas holidays. I created a similar plan but with at fish van. Driving the van down desired streets and in chosen areas worked very well to grab people’s attention and build a customer base. A lot of the client’s target demographic (30+) responded to this very positively.
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- First financial year generated over £120,000 revenue. From a budget of £4,000.
- Marketing & advertising strategy built a loyal customer base within 3 months and has expanded across Scotland leading to profits and sustainability.
- Company now works with other companies to sell its own line of bread, cakes, cheese, fruit, eggs, and coffee.
- Branding and advertising have been praised by the customer base, with unexpected results. E.g. Customers reuse of the egg boxes, keeping flyers as a souvenir and have even requested pictures of themselves with the van and its owner.