A new drinks machine company requiring branding and advertising, that would target (and appeal) to the younger generation. It required every ounce of my knowledge, experience, and creativity to bring it to life. Today, its running to incredible levels of success and not stopping!
Covid-19 hit everyone differently, this new businessowner needed success and needed the business to work or lose everything. High stakes, but my expertise and insight proved to be not only valuable but profitable in the businesses essential running start and now profitable success.
This project landed on my desk as a last resort but it turned out to be the best one. With high expectations set by Tui, the need for success was critical! This project not only reached unforeseeable hights of success but was also able to aide a grieving family and bring them some form of comfort in the process. This one is a sky-high project that was completely unexpected by all involved.
A Scottish based parent company that has become a retail giant. They own many sister companies, retail franchises and delve in entrepreneurial start-ups. From Greens retail, Nisa, Costa, Fisher & Donaldson, Lovesweets.com, Skwishee (see above) and many more. Most of which I helped build and created branding for.
A dream to be a writer and the determination to have it published. Not my dream but the author was passionate and keen to do something that his grandchildren would be proud of. So I gave this one my all and delivered a fully illustrated and formatted book that has been a keen personal favourite of mine for years.
An LGBTQ+ fashion show and publishing company that promotes and encourages the discussions about current social issues and stories relating to the LGBTQ+ community struggles and topics of interest. They made the big decision to move into the world of print publishing and required my services to make this digital to print transition a reality.
“The Apple and Nike of the car wrapping industry”. The owner wanted a visual identity that would be impactful, memorable, and desirable (like Apple Inc). This was a dynamic project that really pushed my creativity and skills to new levels.
I founded the company with another entrepreneur called Stuart Coull and together with created Redefine Design Agency. My first business venture that lasted 2 years and made an impact on Scotland that I never thought possible and achieved more than I had previously dreamed of.
Approached with a horrific customer engagement problem were no clients would reach out for the companies services. The company was generating interest and receiving good traffic from social media, but none of these leads moved beyond the first page of the website, leading to no sales. After making enquiries the problem soon reviled itself, the audience and visitors where being detoured by the companies image and messaging on the website. This had to change and change quickly.
I was unaware of the graphic design field until I had graduated high school (2010) and struggled to find a vocation outside of being an artist. I knew there was little money to be made as an artist and success was unlikely. All this change when I came across Fife College and soon after, my vocation in life became clear.
