- Potential clients looked at the company and thought Flexi Business Support (FBS) was a mental health (orientated) support company rather than a business and work-load support company. The use of a lotus flower logo, a clinical green and supportive messaging was leading her potential clients to believe the company was more therapy based. This pushed the companies audience away and left them with no leads.

- We rebranded her company image and changed the direction of the wording/messaging to achieve the desired impact. FBS's current method of discovery was through inbound marketing and it was working, requiring no necessary change beyond the wording/messaging. Now the audience can see that this is a business that will help support their business, this will increase their leads and sales.