- Work in conjunction with the writers and CEO to create the first run of printed magazines for Label.
- Create imagery and content to promote upcoming Label events, promotions, and magazine launch.
- Drive online interest to buy magazines, tickets to events and merchandise.
- Create body positive and stylish imagery.
- The articles were originally published on their social media accounts and website. This gave the article the centre stage, so the imagery was more subtle and was easier to get away with visual shortcuts. In a magazine this isn't the case. Each article is actually competing for attention against the other, but they need to work together as a singular product. This was more challenging than original thought. My solution was to be symmetrical with the single page articles and make the double page spread article more dramatic or grand in some way. Playing with the theme and context of the article helped make each page feel unique.
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- 3000+ Magazine copies sold (Issues #1 & #2).
- Increase in sales on merchandise (clothing lines and branded goods) and event participations.
- Increased traffic to website and social media platforms.
- Deconstructed Fairy-tale - Event sold out (Received standing ovation) & voted fashion event of the year (by students of St Andrews University).