- Create a visual identity and marketing material that appeals to a younger demographic.
- Visuals need to be exciting, show impactful flavour of drink and be colourful.
- Wanting to sell 50 units and break even in first financial year.
- Direct print, distribution, and construction companies to final product.
- The younger demographic was the desired target audience. We studied successful and current trends of visuals that grabbed the attention of this age group. Once our research findings were verified (use of online surveys), we moved forwards onto concepts that eventually become the outcomes you see.
- Our marketing strategy was aimed towards grocery-based business owners. The plan; showcasing a prototype “free to try” version of the vending machine at large corporate/networking events and sending out direct marketing packages. We also housed a machine into the client’s main business to discover what the additional asset would generate.
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- Brand and Marketing strategy led to 90 units sold and £400,000 revenue in its first financial year. Since then, the company has made 10’s of millions and has hundreds of units across the UK.
- Finalist for “Start-up of the Year”, "Brand of the year" & “Concession of the Year” Grocer Awards.
- Generated over 10,000 followers across social media platforms.