- Create a website for the company to host its name our plane competition.
- Website needs to be accessible to people wishing to enter the competition and/or wanting to vote on current entries.
- Identify ideal User Experience (UX) and create on brand User Interface (UI).
- Social media marketing material required.
- I was briefed and given 3 hours to design a concept website and its functionality. I was inspired by award ceremonies and how they focus on their award (Oscars, D&AD, etc). It was sent to Tui’s marketing team, who replied “Fantastic! This is what we are looking for!”.
- The most difficult part of this project was the time frame. I needed to move fast and make decisions quick. It did unfortunately require all my time and I found myself putting in extra hours because of the workload from other projects, but thanks to my time management not one of my projects missed their deadline.
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- Website went viral online, on radio and published papers due to a family who lost their little girl and wanted to commemorate her memory to her favourite blue plane. They won the competition, and the new plane was named “Edie”.
- Viral marketing success story for Caliber in 2015, leading to a multi-million-pound contract with Tui.
- Metric balance of traffic to the website: Social media was 25%, outside links was 15%, direct search was 60%.
- Metrics of websites engagement: Over 1 million visitors, over 590,000 votes, 50,000+ entries.